Marketing For Introverts

Apple Saves The Publishing Industry

September 5th, 2007 · 8 Comments

So, yeah, you’re thinking that the Apple announcements yesterday were interesting. You’re thinking, wow, I didn’t want to spend a month’s worth of book money on a phone, but, hey, they lowered the price. Or maybe you’re thinking you didn’t need a new phone. But everyone can use an iPod. Especially since iPods are now [...]

File Under: Marketing For Introverts · Non-Traditional Publishing · The Future of Publishing

Book Tours: Finally, Someone Makes It Easy For Everyone

July 19th, 2007 · 1 Comment

Sometimes something comes along and you think, “Why hasn’t this been done already?” Or maybe you think, “I’m so glad that someone is finally doing this right” Or a combination of the two. And it’s always a joy when the good idea builds upon other good ideas by people you like.

A multi-pronged approach increases the [...]

File Under: Marketing For Introverts

Living in a Writer’s Dream World

July 10th, 2007 · 10 Comments

On most Wednesday nights Diana Allandale can be found reading to a small audience of dedicated fans at Passionate Books. The shop is one of four that Diana owns and operates. When she’s not reading at one of her own stores, Diana travels to far away places where she invariably finds a receptive new [...]

File Under: Marketing For Introverts

Hansel and Gretel Were Right: Number 99 in Our Series on Search

June 19th, 2007 · 4 Comments

Day one of the O’Reilly Tools of Change conference has been both eye-opening and, well, comforting. The latter because, as we’re sure you can imagine, we do so like to be right, and we’re feeling very right at the moment. The former because we’re seeing a strong desire to make fundamental changes in how the [...]

File Under: Marketing For Introverts

How To Behave In The Blogosphere, The Easy Way

June 14th, 2007 · 2 Comments

We know that publishers are huddled in meetings, devising strategies for going forth and embracing the blogosphere. There may be task forces or committees or, shudder, ad hoc committees. Now that they have religion, publishers and more than a few authors are trying to figure out how to make the most of the opportunities provided [...]

File Under: Marketing For Introverts

The Tupperware Party As The New Marketing Metaphor

June 5th, 2007 · 4 Comments

Every now and then, we are contacted by very kind individuals who are part of publishing “blogging outreach” programs. Based on our very careful, very detailed research, we have determined that these good folks are tasked with contacting bloggers of various persuasions and asking them if they would like free books.

Your corporate website is not [...]

File Under: Marketing For Introverts

Niche, Niche, Niche — All We Ever Do Is Niche

June 4th, 2007 · 6 Comments

As news trickles our way from the 2007 BookExpo America gathering (breaking: air conditioning not so very available), we are gathering the threads of a few themes. Meaning, yes, we’ll be analyzing and discussing them over the next few days. A biggie to emerge from the conference is the concept of niches.

Putting advertising where the [...]

File Under: Marketing For Introverts

Moving Beyond the Book: Character Blogs, As We See Them

April 18th, 2007 · 5 Comments

As you might have noticed, we have been thinking more than a little about how publishers can transition from the old model to the new model without sacrificing the old model. For those who haven’t been paying attention, the old model can be neatly summed up as “good stuff to read”.

In many ways, a [...]

File Under: Marketing For Introverts

Looking Inside HarperCollins’ Online Marketing Initiatives

April 9th, 2007 · 9 Comments

Though we are often (very) harsh on the publishing industry, we secretly understand the trials, tribulations, and, yes, challenges they face. When we rage about the industry’s inability to move into the late 20th century, it is with love that we rant, not anger. Okay, sometimes anger. It’s 2007. There are many topics that we [...]

File Under: Marketing For Introverts

How To Manipulate Amazon, The Expensive Way

March 23rd, 2007 · 2 Comments

We are not going to suggest that we have friends who are, hmm, downright weird when it comes to Amazon rankings. Oh no. We will come out and say it: we have friends who, if they were engaged in some sort of freakish browser testing, would be assigned to the “try to break the reload [...]

File Under: Marketing For Introverts