So, yeah, you’re thinking that the Apple announcements yesterday were interesting. You’re thinking, wow, I didn’t want to spend a month’s worth of book money on a phone, but, hey, they lowered the price. Or maybe you’re thinking you didn’t need a new phone. But everyone can use an iPod. Especially since iPods are now [...]
Marketing For Introverts
Apple Saves The Publishing Industry
September 5th, 2007 · 8 Comments
File Under: Marketing For Introverts · Non-Traditional Publishing · The Future of Publishing
Book Tours: Finally, Someone Makes It Easy For Everyone
July 19th, 2007 · 1 Comment
Sometimes something comes along and you think, “Why hasn’t this been done already?” Or maybe you think, “I’m so glad that someone is finally doing this right” Or a combination of the two. And it’s always a joy when the good idea builds upon other good ideas by people you like.
A multi-pronged approach increases the [...]
File Under: Marketing For Introverts
Living in a Writer’s Dream World
July 10th, 2007 · 10 Comments
On most Wednesday nights Diana Allandale can be found reading to a small audience of dedicated fans at Passionate Books. The shop is one of four that Diana owns and operates. When she’s not reading at one of her own stores, Diana travels to far away places where she invariably finds a receptive new [...]
File Under: Marketing For Introverts
Hansel and Gretel Were Right: Number 99 in Our Series on Search
June 19th, 2007 · 4 Comments
Day one of the O’Reilly Tools of Change conference has been both eye-opening and, well, comforting. The latter because, as we’re sure you can imagine, we do so like to be right, and we’re feeling very right at the moment. The former because we’re seeing a strong desire to make fundamental changes in how the [...]
File Under: Marketing For Introverts
How To Behave In The Blogosphere, The Easy Way
June 14th, 2007 · 2 Comments
We know that publishers are huddled in meetings, devising strategies for going forth and embracing the blogosphere. There may be task forces or committees or, shudder, ad hoc committees. Now that they have religion, publishers and more than a few authors are trying to figure out how to make the most of the opportunities provided [...]
File Under: Marketing For Introverts
The Tupperware Party As The New Marketing Metaphor
June 5th, 2007 · 4 Comments
Every now and then, we are contacted by very kind individuals who are part of publishing “blogging outreach” programs. Based on our very careful, very detailed research, we have determined that these good folks are tasked with contacting bloggers of various persuasions and asking them if they would like free books.
Your corporate website is not [...]
File Under: Marketing For Introverts
Niche, Niche, Niche — All We Ever Do Is Niche
June 4th, 2007 · 6 Comments
As news trickles our way from the 2007 BookExpo America gathering (breaking: air conditioning not so very available), we are gathering the threads of a few themes. Meaning, yes, we’ll be analyzing and discussing them over the next few days. A biggie to emerge from the conference is the concept of niches.
Putting advertising where the [...]
File Under: Marketing For Introverts
Moving Beyond the Book: Character Blogs, As We See Them
April 18th, 2007 · 5 Comments
As you might have noticed, we have been thinking more than a little about how publishers can transition from the old model to the new model without sacrificing the old model. For those who haven’t been paying attention, the old model can be neatly summed up as “good stuff to read”.
In many ways, a [...]
File Under: Marketing For Introverts
Looking Inside HarperCollins’ Online Marketing Initiatives
April 9th, 2007 · 9 Comments
Though we are often (very) harsh on the publishing industry, we secretly understand the trials, tribulations, and, yes, challenges they face. When we rage about the industry’s inability to move into the late 20th century, it is with love that we rant, not anger. Okay, sometimes anger. It’s 2007. There are many topics that we [...]
File Under: Marketing For Introverts
How To Manipulate Amazon, The Expensive Way
March 23rd, 2007 · 2 Comments
We are not going to suggest that we have friends who are, hmm, downright weird when it comes to Amazon rankings. Oh no. We will come out and say it: we have friends who, if they were engaged in some sort of freakish browser testing, would be assigned to the “try to break the reload [...]
File Under: Marketing For Introverts